Steve Webb invented Door Finger Protector® in 1996. Parent, designer and consultant to the Design Council as a result of two accidents suffered by his daughter Emma. Steve is passionate about child safety.

Design Council endorsed and awarded Millenium Product status.

Winner of London Business Award for innovation for two years running.

Has exclusively met market leading customer's design standards every year for the past decade.

High volume of serious accidents and claims eliminated as a result of adopting Door Finger Protector® on all doors.

Door related accidents cost the NHS approx £240 million per annum. (source NHS Trust).

Safety Assured ethos is to provide ethical and responsible safety products and services as well as providing funding to moral and environmental causes.